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Shadow on Concrete Wall

#copywriting

T:>Works Festival of Women N.O.W. | 2021

ROLE & TASKS

  • Developed the design for the main visuals for the programmes 24-Hour Playwriting Competition and Cabaret Joy.

  • Spearheaded the T:>Care Fundraiser Campaign, creating the look & feel of the campaign.

  • Curated social media content and wrote copies for the company Instagram and Blog.

TAKEAWAYS

  • Creating designs to cater for a wider age group

  • Creating collaterals for programmes of different themes

  • Creating a design guide for programmes

SOFTWARES USED

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Lightroom

GALLERY

24-Hour Playwriting Competition | Original Drafts + Final Visuals

Cabaret Joy | Main Visual + Social Media Visuals

T:>Care Fundraiser Campaign | Main Visual + Social Media Visuals

#design
#marketing
#copywriting
#tworks
#illustrator
#photoshop
HMS Society | 2020-2021

ROLE & TASKS

  • As part of the Publicity Department, I worked with 3 other members to create social media collaterals for our schoolwide CCA events.

  • Curated social media content and designed collaterals, T shirts, logos and more

  • Managed the club Instagram account, sharing posts and stories

TAKEAWAYS

  • Basic social media management

  • Creating wearable designs for a large group 

  • Experience in collaborating on multiple designs

SOFTWARES USED

  • Adobe Illustrator

  • Adobe Photoshop

GALLERY

#design
#marketing
#hmssociety
#ngeeannpoly
#illustrator
#photoshop
Verve Mock Social Media Posts | 2020
#design
#marketing
#copywriting
#verve
#ngeeannpoly
#illustrator

ROLES & TASKS​

  • Created a set of 4 social media posts with accompanying captions, conveying the proposed activities for the Festival Companion.

  • Each post was required to be thematically consistent with the Festival Companion, and must explore different styles and layout.

TAKEAWAYS

  • Creating a thematically consistent series of posts

  • Crafting simple but effective captions

  • Shortlisting hashtags to boost post engagement

SOFTWARES USED

  • Adobe Illustrator

  • Adobe InDesign

GALLERY

'Bertolt Box' Theatre Education Package | 2019
#theatre

ROLE & TASKS

  • Created an education package about playwright Bertolt Brecht and his play 'The Good Person of Szechwan

  • Used the theme of an investigation to encourage curiosity and engagement -- looking into the relationship between Brecht and the main character 'Shen Teh' through the eyes of junior researchers

  • Designed the activity 'Respond' as well as the starting instructions

TAKEAWAYS

  • Ensuring the materials are engaging and immersive

  • Balancing the mystery and educational aspects of the package

SOFTWARES USED

  • Adobe Photoshop

GALLERY

  • LinkedIn

© 2023 Irish Alcantara

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