Design and Marketing
Interdisciplinary Research Posters | 2022
ROLES & TASKS
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This assignment tasked groups to create accompanying comprehensive research posters to summarise our research and solution
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Tasked to design a poster using a given copy
TAKEAWAYS
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Picking an appropriate design theme that summarises the solution as well as the tone of the presentation
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Illustrating large amounts of data and information concisely
View the full PDF version
SOFTWARES USED
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Adobe Illustrator
GALLERY
T:>Works Festival of Women N.O.W. | 2021
ROLE & TASKS
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Developed the design for the main visuals for the programmes 24-Hour Playwriting Competition and Cabaret Joy.
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Spearheaded the T:>Care Fundraiser Campaign, creating the look & feel of the campaign.
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Curated social media content and wrote copies for the company Instagram and Blog.
TAKEAWAYS
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Creating designs to cater for a wider age group
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Creating collaterals for programmes of different themes
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Creating a design guide for programmes
SOFTWARES USED
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Adobe Illustrator
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Adobe Photoshop
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Adobe Lightroom
GALLERY
HMS Society | 2020-2021
ROLE & TASKS
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As part of the Publicity Department, I worked with 3 other members to create social media collaterals for our schoolwide CCA events.
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Curated social media content and designed collaterals, T shirts, logos and more
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Managed the club Instagram account, sharing posts and stories
TAKEAWAYS
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Basic social media management
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Creating wearable designs for a large group
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Experience in collaborating on multiple designs
SOFTWARES USED
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Adobe Illustrator
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Adobe Photoshop
GALLERY
Oh' Verve Drive Stickers | 2020
ROLES & TASKS
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Oh' Verve Drive is a fundraising event to raise money for the upcoming Verve Arts Festival.
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These stickers were sold as part of my group's booth.
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With the theme of 'Tenacity' and the closure of the 4 school canteens, these stickers served as a beloved reminder of the Ngee Ann Poly's most popular food in each canteen.
TAKEAWAYS
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Coming up with ideas for stickers that people would be willing to spend money on
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Knowledge on printing (Types of printing paper, dimensions)
SOFTWARES USED
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Adobe Illustrator
GALLERY
Verve Festival Companion | 2020
ROLES & TASKS
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This assignment tasked groups to create a fun, easy-to-read online guide for Verve, with engaging activities related to the festival programmes.
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The festival companion had to be in line with the festival theme 'Tenacity' and use the given colour theme.
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The chosen theme for the companion was "old-school Singapore", reflecting Singapore's progression and tenacity through the years.
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I designed pages 2-3, 5, 9, 12-13.
TAKEAWAYS
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Planning and working out a full layout
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Creating content for a full festival companion
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Using InDesign to create an interactive publication
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Effective time management as we had to complete the companion in a 1 month period
SOFTWARES USED
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Adobe Illustrator
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Adobe InDesign
View the interactive PDF
GALLERY
Verve Mock Social Media Posts | 2020
ROLES & TASKS
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Created a set of 4 social media posts with accompanying captions, conveying the proposed activities for the Festival Companion.
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Each post was required to be thematically consistent with the Festival Companion, and must explore different styles and layout.
TAKEAWAYS
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Creating a thematically consistent series of posts
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Crafting simple but effective captions
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Shortlisting hashtags to boost post engagement
SOFTWARES USED
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Adobe Illustrator
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Adobe InDesign
GALLERY
That’s right! We’ve created an interactive online festival companion to optimise your Verve-tual experience! 🤗 Keep a look out for the following posts, where you can find out more about what’s inside this little book of wonders! 👀🌈
Our festival companion also has some exciting activities in store for you! Can you guess what they are from these clues? 🤔🔍
Strike a match, light a candle. 🕯 Conversations in the dark celebrates tenacity with Blackout Poetry. 🥳 Get some markers, crayons or highlighters, even. Let the words on the page tell us your tale and show us how tenacious you can be! 🤩 More information on Conversations in the Dark will be available in the Festival companion!
That’s right! We’ve created an interactive online festival companion to optimise your Verve-tual experience! 🤗 Keep a look out for the following posts, where you can find out more about what’s inside this little book of wonders! 👀🌈
'twenty-one hundred' Exhibition Poster | 2021
ROLES & TASKS
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Conceptualised and designed an exhibition poster
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Decided on the concept of projections showing moments and memories of different activities at night and a faintly glowing clock at 9pm
TAKEAWAYS
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Exploring Photoshop capabilities such as 'motion blur' and RGB channels
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Creating a darker mood while keeping the poster legible
SOFTWARES USED
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Adobe Photoshop
GALLERY
